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Digital Content Specialist

  • Sydney, NSW, Australia
  • Fixed - Full Time
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UTS College is a leader in pathway education. We were one of the first pathway colleges in Australia and have supported thousands of students – both international and domestic – to achieve their dreams and aspirations. 

This 12-month fixed term opportunity is ideal for a skilled digital content professional who has strong experience in creating engaging digital content across multiple formats, is a passionate storyteller and is keen to make an impact on our brand’s SEO AI visibility. 

About the role  

The Digital Content Creator/Specialist is a brand-new, hands-on role that will be responsible for editing, producing and creating engaging content for UTS College’s websites. 

The content you create will help shape the online UTS College brand story and build our AI SEO presence.  

You will need to be highly creative, a confident writer with the ability to turn any dry factual content into an engaging content piece. You will also be able to produce content on your own across multiple formats from writing web pages, creating blogs to producing and editing short videos  

One week you may be tasked with re-writing our websites course web pages, the next – interviewing students for a campaign or blog article. 

You will also be working closely with an appointed digital agency to translate GEO recommendations into purposeful, high-quality content across the UTS College website and selected third-party platforms. 

This is a 12-month fixed term position that sits in the Future Students Unit, reporting to the Campaign and Digital Marketing Manager.

Key responsibilities of this role: 

  • Write and publish new engaging website pages based on identified search, audience and business priorities. 
  • Rewrite and optimise existing website pages to make more compelling and to improve search performance, clarity, engagement and conversion. 
  • Create short videos – including scripting, filming, editing and interviewing 
  • Translate SEO, GEO audit findings and recommendations into a prioritised content production plan.  
  • Support the accuracy and consistency of UTS College information across selected third-party platforms that influence search and AI visibility.  
  • Collaborate with key stakeholders to interview academics, students, recruitment staff and other subject-matter experts to source accurate and credible information.  
  • Conduct content audits across priority sections of the website and selected external platforms.  
  • Provide ongoing Google Analytics and SEO reporting to demonstrate impact of increased citations and visibility across search and LLM platforms 
  • Work and collaborate with students, parents and staff to create content for other key Marketing activities and initiatives including paid campaigns  

About you  
You will have: 

  • Relevant qualifications in digital marketing, communications, journalism, content, media or related discipline. 

  • A minimum of 6 years’ experience in a similar role  

  • Demonstrated experience in telling compelling stories – excellent writing, editing, proofreading, video creation and interviewing skills.  

  • Experience in creating engaging videos – from scripting to editing 

  • Strong knowledge of SEO content principles, search intent and on-page optimisation.  

  • A demonstrated understanding and passion in GEO, AEO and the impact of AI-powered search on content discovery.  

  • Experience in turning data sets (including GA4, search and LLM reporting) into meaningful insights that translate into clear content recommendations and output 

    What UTS College has to offer  

     
     
  • Hybrid work arrangement 
  • A diverse workplace with a passion for encouraging and supporting inclusiveness.  
  • Wellbeing programs including discounted gym memberships, free and confidential access to an Employee Assistance Program, wellbeing initiatives and resources.  
  • Continuous learning and professional development (including ongoing learning & development opportunities, free LinkedIn Learning access and the UTS Library)  
  • An easy-to-use Staff Recognition Program  
  • Additional paid leave over the December end of year holidays  
  • A competitive salary that includes 17.5% leave loading paid annually  

If this sounds like you, we’d like to hear from you!  
Applications close 30th September 2026

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