We're Hiring!

• Run student recruitment campaigns in Australia, China and Southeast Asia
• Opportunity to combine your digital advertising, creativity and analytical skills
• Hybrid role – flexibility to work from home and from the office
• Great experience working with a known education brand
• Exposure in working in the China market highly desirable

About the company

UTS College is the pathway provider for students into the University of Technology, Sydney (UTS), one of Australia's leading universities. Our vision is to bring university success within reach of more people around the world by preparing international and local students to succeed at UTS through market leading courses, teaching excellence and an emphasis on the student experience.The opportunity

We’re looking for a Digital Campaigns Specialist to join the Future Students Unit team! Reporting to the Marketing Manager – Campaigns and Digital, the role will manage all aspects of the campaign including research, media planning and budgeting, audience segment targeting, ad copy writing and landing page development, performance optimisation, testing and reporting.  

This role will be responsible for executing domestic and international student recruitment, conversion and brand campaigns for UTS College. The activities conducted in this role will be crucial in supporting the organisations’ student recruitment and agent targets. 

This is a 12-month fixed term contract role. 

Key responsibilities of this role: 

• Campaign strategy and Execution - Developing and executing integrated paid marketing campaign strategies domestically and internationally to support UTS College’s recruitment objectives.  

• Campaign tracking & optimization - Set up and manage GTM tracking and campaign goals, analyse performance, optimise live campaigns, and deliver clear, actionable dashboards and insights to stakeholders. 

• Website and landing pages - Support website content updates, contribute to the new website project from a campaign best practice perspective, and lead the delivery of high-performing campaign landing pages. 

• Agent VIP program - Deliver the Agent VIP program in collaboration with the Marketing team, support agent-led campaigns, report on program effectiveness, build strong relationships, and recommend improvements. 

• SEO & AI optimization -Support SEO initiatives and Gen-AI enhancements by researching search and AI chat usage trends and applying insights to advertising strategies and campaign execution. 

About you  

You will have: 

• At least 7 years’ experience in a similar role 

• A tertiary qualification in Marketing/Business 

• Proven track record of leading and delivering successful end to end campaigns with experience in international markets. (Background and knowledge of the China digital landscape would be highly desirable)  

• Advanced knowledge in Google Analytics 4 and history of producing campaign reports  

• Strong knowledge and experience in best practice advertising across Google AdWords, Google Display Network, Meta and Tik Tok. 

• Experience in maintaining websites including updating content, optimising for conversion and best practice UX 

• Solid understanding of latest advertising and technology AI driven trends and best practice 

• Excellent copywriting skills to apply to ads and landing pages 

• Excellent stakeholder management skills   

• Critical thinking and problem-solving skills 

• Cross-cultural respect and understanding 

What UTS College has to offer  

• Conveniently located inner-city campus within walking distance to Central Station.  

• A diverse workplace with a passion for encouraging and supporting inclusiveness.  

• Wellbeing programs including discounted gym memberships, free and confidential access to an Employee Assistance Program, wellbeing initiatives and resources.  

• Continuous learning and professional development (including ongoing learning & development opportunities, free LinkedIn Learning access and the UTS Library)  

• An easy-to-use Staff Recognition Program  

• Additional paid leave over the December end of year holidays  

• A competitive salary that includes 17.5% leave loading paid annually 

• A collaborative culture built on our Ethics of Respect, Integrity, Courage, Imagination, Compassion and Honesty  
    

If this sounds like you, we’d like to hear from you!  
Applications close 13th February 2026 

For more information about UTS College visit utscollege.edu.au 

Please note that we are unable to provide visa sponsorship, and candidates are required to have full working rights for this position.